Fashion Goes South: The First Annual Caribbean Fashion Week

<body><table dir="ltr" border="0" cellpadding="0" cellspacing="0" width="100%"><tr><td valign="top"> <table border="0" width="100%" cellspacing="0" cellpadding="0"> <tr> <td width="7%" valign="top" class="mailform"> <p align="center"><a href="http://www.fashionbrokers.com/clothingstores.htm"><img border="0" src="http://www.fashionbrokers.com/images_shopping/8.gif" alt="" width="5" height="15"></a></td> <td valign="top"> <table border="0" width="100%"> <tr> <td> <h1 align="center"><b><a href="../index.html"><img border="0" src="../images/fashionspotlight.jpg" width="175" height="13"></a><br> </b><font size="1">Fashion Designers, Fashion Trends,<br> Celebrity Style and Beauty Secrets.</font></h1> </td> <td rowspan="3" valign="top"> <p> </td> </tr> <tr> <td bgcolor="#AC5AAC">   </td> </tr> <tr> <td> <h1>Fashion Goes South: The First Annual Caribbean Fashion Week <font size="1">by: </font></h1> <p><a href="javascript:popUp1('http://news.fashionbrokers.com/copyright/fashionimages/44799.htm')"><img border="0" src="../copyright/44799_2.jpg" align="right" alt="Nikki Vassell on the runway at the Claudia Pegus Spring 2002 Collection for the first Caribbean Fashion Week" width="103" height="250"></a>The first Caribbean Fashion Week was held in Kingston, Jamaica November 8th through 11th, giving Caribbean talent a venue to make their names known to U.S. press and retailers -- and now that the photos have finally become available, we'd like to show you the collections we saw there.</p> <p> Not being a place associated with high fashion, this was a prime chance to show that Jamaican design has evolved beyond floral bikinis, print sarongs and straw hats. The fashion week is part of a larger government campaign to promote the Jamaican cultural industries of fashion, food and music.</p> <p> "We are hoping this will be a catalytic event in the fashion industry," Patricia Francis, President of JAMPRO, the Jamaican Production Corporation, told FWD. "Caribbean people have always been known for their flair and style. We need to harness this flair and hone our marketing skills. There is no doubt the potential exists. Caribbean Fashion Week holds enormous prospects for the marketing for the region."</p> <p> The event consisted of over 20 shows as well as a mini trade exhibition featuring clothing, jewelry, hats, bags and shoes.</p> <p> <a href="javascript:popUp1('http://news.fashionbrokers.com/copyright/fashionimages/44823.htm')"><img border="0" src="../copyright/44823_2.jpg" align="left" alt="Model on the runway at the Heather Jones Spring 2002 Collection for the first Caribbean Fashion Week" width="103" height="250"></a>Michael McMorris, executive director of marketing at JAMPRO, told FWD, "We want the industry to grow creatively and not just be limited to mass production of basics, like the Hanes T-shirts which are produced here."</p> <p> When asked why the event was not held at one of the beautiful Jamaican beach resorts but in Kingston -- a city flooded with drugs, guns, violence and a reputation for having one of the world's highest rates of civilians killed by police -- McMorris countered with this response: "Kingston is the commercial and financial capital of Jamaica. Other areas of Jamaica have a strong tourist trade. We are trying to make people aware of Kingston." He added that most of the Jamaican designers are based in Kingston.</p> <p> In that spirit, a true effort was made to make guests feel welcome and removed from the troubles that lay just beyond the runway. Guests were escorted to any shows and fashion events held outside of the Kingston Hilton -- where most designers showed and where the media, models and buyers stayed. This provided quite a parallel between fashion's world of fantasy and grim reality.</p> <p> </p> <p><font SIZE="1" color="#FFFFFF">Copyright Š2001 Fashionbrokers.com - All Rights Reserved.</font></p> <p><font size="1">November 20, 2001<br> <img border="0" src="../images/fwd.jpg" width="25" height="10"> Fashion Wire Daily</font></p> <table border="0" width="100%" height="1"> <tr> <td width="86%" class="box" valign="top" height="1"> <p align="left"><a href="../index.html">back to</a> <b><a href="../index.html"><img border="0" src="../images/fashionspotlight.jpg" width="175" height="13"></a> </b><p align="left">  </td> </tr> <tr> <td width="86%" class="box" height="44">  <table border="0" width="100%"> <tr> <td width="100%"> <FORM NAME="catagory"> <p align="center"><SELECT NAME="dest" SIZE=1 onChange="leapto(this.form)"> <option>Shop by Category <option value></option> <option value="http://www.fashionbrokers.com/shopping_mall/clothingstores.htm">CLOTHING <option 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